Media have great potential to establish the link between the general public and decision-makers in the flood management process. APFM Tool No. 22 explains how to take advantage of media’s privileged but delicate position between the two parties and ability to influence risk perception to enhance flood communication. Their possible roles in all phases of the flood management cycle (before, during, and after flooding) are described and integrated into a broader Communication Strategy composed of a Communication Plan, a Dissemination Plan and an Evaluation stage. Theoretical explanations are supported by a series of good practice examples on the use of different media by authorities as well as private organisations.
Read more and download the Tool here.